Meet The Founder
My matcha journey began in the winter of 2014 after marrying my high school sweetheart, Rachael. I had been struggling for years with chronic inflammation and sinusitis. I knew that I had to make a change to my diet, but just didn’t know where to start. A friend recommended green tea because of its health benefits. After about a month, I was a complete tea head! That’s when a worker at a local tea store told me about matcha for the very first time, saying: “If you like green tea for the health benefits, you need to drink matcha. It has ten times the health benefits of traditional green tea!” After that first tin of matcha, I knew there was no going back.
Within about three months of drinking matcha twice a day, my weight regulated and my sinus headaches finally went away. It felt like an actual miracle. At this point, all I would talk about is matcha, and for good reason… it changed my life! I was able to be present and just be myself. The only thing that was really frustrating about the whole process was that there seemed to be no one who actually sold REAL matcha stateside. (It was all low-quality or not even matcha at all, but would still be labeled as such, etc.) I would have to order my matcha straight from Japan, which would sometimes take weeks to receive.
I was always hoping that someone would start selling the real stuff in my area, but year after year, nobody did. So I did.
Meet The Founder
My matcha journey began in the winter of 2014 after marrying my high school sweetheart, Rachael. I had been struggling for years with chronic inflammation and sinusitis. I knew that I had to make a change to my diet, but just didn’t know where to start. A friend recommended green tea because of its health benefits. After about a month, I was a complete tea head! That’s when a worker at a local tea store told me about matcha for the very first time, saying: “If you like green tea for the health benefits, you need to drink matcha. It has ten times the health benefits of traditional green tea!” After that first tin of matcha, I knew there was no going back.
Within about three months of drinking matcha twice a day, my weight regulated and my sinus headaches finally went away. It felt like an actual miracle. At this point, all I would talk about is matcha, and for good reason… it changed my life! I was able to be present and just be myself. The only thing that was really frustrating about the whole process was that there seemed to be no one who actually sold REAL matcha stateside. (It was all low-quality or not even matcha at all, but would still be labeled as such, etc.) I would have to order my matcha straight from Japan, which would sometimes take weeks to receive.
I was always hoping that someone would start selling the real stuff in my area, but year after year, nobody did. So I did.
Mission Statement
Here at Johnny Matcha, our mission can be summarized in three words: Acknowledge, Empathize, Love. We strive to employ these principles in how we do business and how we live life.
How We Acknowledge:
Johnny Matcha was founded on the idea that the general public should have access to real authentic matcha, not just what has been marketed as matcha. We noticed a massive discrepancy in what was being sold as “matcha” and knew we had to do something about it.
How We Empathize:
Matcha is nothing new and has been enjoyed for over 800 years in Japan. Since it’s gained global popularity, there has been an influx of subpar matcha, which not only lacks in flavor and color, but also could be harmful to the consumer. While one may be under the impression that all matcha is the same, unfortunately this is not the case. Similar to the quality difference in instant coffee versus craft coffee, one can pretty much make the same correlation here. We understand this and empathize with those who genuinely want to add healthy routines to their life. Our goal is to provide an honest product and transparent experience through thorough testing for heavy metals and harmful contaminants so that you can be sure of what you’re putting into your body. By operating in this way, empathy, honor, and respect are also shown to the farmers and their families who have spent hundreds of years in dedication to this amazing superfood.
How We Love:
We are obsessed with doing things the right way. This is why we’ve spent years perfecting our company model. We wanted to offer an experience, not just a product. From the farmers to the consumers, we want everyone who comes in contact with Johnny Matcha to feel loved and a part of the team. Some of the ways we do this are by thoroughly vetting every product that we put out, listening to any and all advice, and constantly improving. We make sure that every farmer is paid appropriately and strive for every customer to be treated like family.
